Working with an animated agency can be tricky as a single animation project has a lot of different aspects. From scriptwriting to storyboarding to animation, each of these stages has its own crucial elements.
Animation is a bit tricky a minor delay in the appearance of an image can ruin the credibility of the video completely. You need to work with someone who has professional skills and is an expert in creating flawless imagery. Working on motion graphics is an art and only those with the finest skills can produce something that can engage the target audience. So, let’s begin the guide to understand the right way to create a video.
Check The Experience
The first step is to check the experience of the company you are planning to work with. The years a company has spent define the scope of their success and the broad vision they have. You have to shortlist a firm that has worked for more than four to five years. As it tells you how professional they would be and how broad their level of understanding would be when it comes to interpreting the target audience.
Check the Portfolio
You have to check the portfolio of the firm you have shortlisted. See what are the different types of videos they create and how unique their approach is. You have to delve deeper into the portfolio and find out the unique aspects of their work. There are many different kinds of videos including 2D and 3D and whiteboard videos. The portfolio will tell how good their work is and how fine they create the graphics. It will give you a clear view of their abilities and expertise.
Check how they incorporate the brand’s message and elaborate the details. You need to find out their technique of bringing up the core essence in the video and how the imagery is created with art.
Check the Minor Details
You have to pay attention to the minor aspects of the video. Check how good the characterization is. You have to see the quality of their creation. The type of voiceovers they have used the clarity their videos are throwing. You need to see how the video feels like. You can get an idea of the brand by looking at its logo to see if the video has a uniformity with the respective brand’s identity. You need to be more conscious about their vision to work on a specific project. How the video animation agency takes up the challenge and what tricks they implement to enhance the core message.
The next aspect is to check their clientele. You need to see who they are working with. You must pay attention to the customer base they have. Have they always picked customers belonging to the same niche or they have followed the same pattern to choose their customers? You need to see if they have worked with all types of businesses or not whether small scale or large scale industries. This will highlight their level of expertise and vision.
It’s important to see if the professionals are able to communicate their thoughts or not. Sometimes, customers get confused when it comes to explaining their brief or idea. They want so much but they find it difficult to deliver it in the right words or references. So, in such a situation a professional knows how to handle the matter. He has the right list of questions that can dig out every minor detail and make it easier to understand the scope and goals of a project. They even have a prepared questionnaire that lists down the questions which each opens up a new aspect of the project in front of the customers.
Lastly, you need to check the level of professionalism of your shortlisted agency. When you have an important project in your hand, you have to be careful about a number of aspects. You have to see how the agency is dealing with you. Are they keeping everything documented or you have to poke them every now and then to deliver the pending submissions? The attitude of the professionals depicts how much effort they are willing to put into your project. Therefore, when choosing any company make sure that it stands on the highest level of professionalism.
How Explainer Animated Videos Can Help Your Business
An explainer animated video if created with utmost creativity can benefit a firm in many ways. It can deliver the core message and garner the attention of the target audience. It can indulge the viewers for longer filling them up with deep insights into the company. No matter how tricky your information is through a video it can be delivered meticulously.
You get a platform or a means to communicate with your target audience. The motion graphics and moving animation all look so captivating that it becomes easy for marketers to interact and engage with the audience. Moreover, from the SEO point of view, videos help in providing the highest search results. If you upload a video on your landing page, it can generate 5x times more traffic and can boost the conversions at double the pace. Similarly, when it comes to explainer videos, are informative and created with the purpose to guide and teach the viewers to attain leading positions in the search engine.
You can find a number of animation service providers but the best one is hard to find. You will have to pay attention to all the aspects mentioned above and make sure that every area of their service is transparent. Do check the testimonial before relying on the entity. Check their overall Google ratings and try to be sure that the firm you are relying on is worthy and credible.