There’s a lot that goes into choosing the right custom packaging solution for your product. While it’s going to appear to be a simple decision, there are many factors to think about. In this article, we’ve compiled a list of five things you should consider when choosing your custom packaging solution so that you can make an informed choice and avoid costly mistakes down the line.
1. Know what you’re trying to accomplish with your packaging to choose the suitable material.
2. Consider the shape of your product when choosing a custom box for it.
3. Make sure that the custom packaging will be able to support whatever it needs to support, and more importantly, whatever it shouldn’t have to support!
4. Make sure that the custom boxes you choose will be easily recognizable on a shelf full of other products.
Know what you’re trying to accomplish with your packaging to choose the right material.
You have to figure out what your goals are for your packaging before you can figure out what material you want to use. “Packing, like everything, is a function, not a desire,” says Kevin Neal, COO of Hot Pads, an e-commerce packing company.
Pick a print you’d like. Depending on the price range of your cart, you can either grab a print designed for your price range or choose a print the company sells that is more geared toward your type of budget. “To really make your shopping experience stellar on the low end, we suggest getting really tailored art, colors, and sizes,” says Dani Singer, a vintage-inspired designer who’s based in New York City.
Add in the designer fees, too. If you’re spending less than $100 for your shipping, it’s generally worth it to hire an online designer. “Online pricing is clear, a good user experience ensures that people shop more than once, and the endless customization options make your order worthwhile,” says Singer.
Customize your graphic. Not only does an online graphic give you an edge over your competitors, but it’s also an easy way to show off a personal touch to your order.
Place your address in the graphic. “Whether it is your cell phone number or your loved one’s address, be sure to add it to your final order for added peace of mind,” says Singer.
Your pick of handling fees. Some suppliers charge 6–10% to ship a parcel. These fees can add up quickly, especially if you’re ordering a lot of small, individual orders. The most common fee is for shipping materials like bubble wrap and duct tape.
Consider the shape of your product when choosing a custom box for it.
When choosing a custom box for your product, it’s important to consider the shape of the product and the shape of the box. For example, if your product is rectangular, you can fit it in a rectangular box, but if your product is round, you need a circular box. The shape of the box impacts the design of the box you choose. It’s pretty simple, really: If it makes sense from an aesthetic perspective to use a box that’s the same shape as your product, go for it.
Make sure that the custom packaging will be able to support whatever it needs to support, and more importantly, whatever it shouldn’t have to support!
When you order custom packaging, you will need to make sure that it will be able to support whatever it needs to support, and more importantly, whatever it shouldn’t have to support. If it seems like a package will be too flimsy, make sure to mention that you need heavier-duty material.
What is your expected scale? Your scales will change as you scale up and down your manufacturing process. There is no right or wrong answer for this, but it’s always a good idea to work in your manufacturing facility with your scales already configured in some way. Having a good understanding of what components will be in your final product and see their relative weight will help you plan your production. In addition, having a look at how your process is operating and relating to other manufacturing processes can help you anticipate challenges you may face.
What kind of testing are you needing? The kinds of testing you can and cannot do in any particular project will change as you go from prototype to production. Based on the life cycle stages of your project, your teardown schedule, your manufacturing process’s setup, and the kind of testing you’re expecting pick some high-level goals regarding the types of tests you’d like to do and how often they’ll need to happen. A good rule of thumb is that each test should take about 10 minutes to conduct, and any additional tests can be done at most once a quarter, ideally more often.
Make sure that the custom packaging you choose will be easily recognizable on a shelf full of other products.
When you’re designing your custom packaging, make sure it will be easily recognizable on a shelf full of other products. Your packaging needs to have a focal point that will attract the eye of a consumer. It has to stand out from the crowd.
How important is design? Many retailers think that they only need to have a logo and color palette to appeal to consumers. It’s true that good packaging can change your product perception and make it appear fresh and new. It may even increase the sale of your product.
However, it doesn’t have to be all about the look and feel. Retail packaging has an impact on your chances of success. Design is critical. You can’t have a “pretty box” and ignore the rest of your brand’s marketing activities and messaging. It’s a rare retailer that can focus on both elements.
Every retailer should understand their brand is best-in-class when it comes to packaging. Customers judge a brand’s packaging based on many factors, including cost, functionality, location, and aesthetic appeal.
Overall, just like in physical retail stores, design is a paramount factor that will make or break the brand. Customers expect to encounter the logo and colors the retailer chooses and are invested in their “experience,” not so much the packaging. Since consumers are more likely to remember a memorable experience, it is critical to creating it the first time they see your brand.
Once you’ve established your brand by building a beautiful, attention-grabbing custom design, don’t forget to pay attention to every detail when crafting your final product packaging that will include your logo. Customers will recall your packaging from the moment they open your box. Your marketing materials and packaging should integrate seamlessly with your core marketing content to differentiate your product from competing products.
It’s not simple to determine what’s ideal for your goods with so many various sorts of packaging. As a rule, you want something that is attractive and long-lasting enough to preserve the material within. Have questions about the appearance and feel of this sort of box, check out online printing services, and discover what’s new.