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10 Proven Ways To Promote Your Content

Promote Your Content

Do you want to reach a broader audience and increase awareness of your brand? Are you looking for ways to increase the number of time users spend on your site? If so, then there are many things you can try to gain more traffic, such as:

  • Submit your content to directories. 
  • Submit your content on search engines and social media sites. 
  • Ask others to share your content with their networks. 
  • Create social media profiles for yourself and your brand. 
  • Comment on other people’s websites, leave thoughtful feedback and engage with like-minded individuals. 
  • Create social media content that matters to your target market and share this with your network. 
  • Participate in online discussions and use these opportunities to show that you are an expert on your topic. 
  • Share your content on Google+, Facebook Groups, LinkedIn, and other social networks and enquire about sharing it with media sites, such as blogs and newspapers. 
  • Use your blog to promote other people’s content and boost your own social media profile. 
  • Create content related to other people’s blog posts and share the links with your network.

Let’s have a look at each of these methods in more detail so that you can choose the right ones for your strategy. 

1. Submit Your Content To Directories 

You can submit your blog posts to directories to increase the likelihood of other people searching for content on similar topics.  

Directories are sites where you can find links to blogs, articles, videos, and other types of content related to particular categories.  

The directories to which you should submit your content will depend on your blogging topic and who your intended audience is.  

For example, if you have a food blog, there are directories where you can add your content that is aimed at people who enjoy gourmet cooking or want to try recipes from other parts of the world. If you have a business blog, you can submit your content to directories aimed at entrepreneurs or small businesses.  

2. Submit Your Content On Search Engines And Social Media Sites 

It would also be best for you to submit your content directly to search engines, such as Google  (and other major search engines, such as Bing and Yahoo). Since Google is the most visited website globally, your blog posts and other content must appear on Google when someone searches for related terms.  

You may also strive to have your content shared and indexed by other social networking sites like Facebook and Twitter. Encourage those who follow you on these platforms to share your content with their connections, as this will help you reach a much larger audience. 

3. Ask Others To Share Your Content With Their Networks 

It’s a good option to ask people to share your content with their connections on social media sites. When someone shares your blog article on Facebook, Twitter, or any other social media platform, it will display in the news feeds of all of their contacts, allowing them to click on your link to learn more about your company or brand. 

Also, you can ask influential individuals who have large social media followings to share your blog posts with their followers since they will be able to reach a large number of potential customers that way.  

4. Create Social Media Profiles For Yourself And Your Brand 

If you want to increase traffic to your blog, you should create profiles on all of the most important social media sites. 

These profiles should include links back to your website so that people interested in what you have to say can find out more about you, your brand, and what services you offer.  

It would help if you also used these profiles to engage with your target market and build relationships with influencers to develop a solid online presence.  

5. Comment On Other People’s Websites

Leave thoughtful feedback and engage in conversation with like-minded individuals. Your brand needs to appear legitimate in the eyes of customers and potential clients.  

One way to do this is by commenting on other people’s content in a meaningful way, leaving thoughtful feedback, and engaging in conversation with like-minded individuals through these platforms.  

You should engage in genuine conversations online, for this shows that you are more than just another company trying to sell its products. 

6. Create Social Media Content 

You can also use your social media profiles to create content relevant to your target market like creating teaser videos. You can do this by sharing links related to the topics discussed in your blog posts and content that other influential individuals and industry leaders create.  

And you can also share content created by other people in your target market, as this is an excellent way to show that you engage with the issues that matter to your audience.  

7. Participate In Online Discussions

You can use your social media profiles to participate in online discussions and show that you are an expert by sharing and linking to articles and other related content.  

It will help to establish your brand as a thought leader in the eyes of your target market,  particularly if you share content created by others in this way. 

8. Share Your Content On Social Networks

It is essential to syndicate your content to appear on as many different websites as possible. It will help you reach a wider audience and achieve more search engine optimization success, as these websites usually rank highly with search engines. 

You should also share your content on social media sites, such as Google+, Facebook groups, LinkedIn, and within relevant online communities. You can also reach out to people who run smaller blogs and media sites related to your industry, asking them if they would like to syndicate your content.  

It will help you reach a wider audience and increase the number of people likely to find your blog post.  

9. Use Your Blog To Promote Other People’s Content

Any type of content like only-text articles, visual motion graphics, and even videos –it would be best to use your blog as another platform to promote other people’s content so that the links back to your site are shared more frequently.  

This point is a good way of reaching out to new people interested in what you have to say, which can help you increase your online following and build relationships with other influential individuals within your industry.  

You can also use your blog posts to link to your social media profiles. It will help you increase traffic directed towards your profile and boost your social media presence. 

10. Create Content Which Is Related To Other People’s Blog Posts And Share The Links With Your Network 

You can use content from other people’s blogs to create related posts that link back to their website. You should focus on creating a post that is relevant to the content of the original blog and use it as a means of establishing your authority within your industry. 

FYI, content with infographics and explainer videos will help you to promote other people’s content while increasing your own social media following at the same time. 

In summary, there are many different content promotion strategies that you can adopt, and each one will help to generate new traffic towards your website. 

It is up to you to decide which ones are appropriate for your specific needs. It will help if you try out all of these approaches or combine them to find the most effective means of promoting your content. 

Thank you for reading this article.  

I hope you can implement these ten ways to promote your content very well. Feel free to leave any questions or feedback in the comment box below! 

Author Bio:

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).